Having sworn off Mrs. Fields and cin-e-bun and this is a first, I convinced myself to buy a piece of fruit in an airport. I now understand that the real cost of food is not in its intrinsic value but in the distribution. So 99 cents for a banana no longer strikes me as outrageous, even though the cost to the farmer off the tree is mere pennies. A bottle of spring water should not be priced less than say, a can of cola, even though logic would suggest that the cost of the contents is even less than the banana. The economic value is in the package itself. There! Now I don’t feel so bad about being ripped off for a dang banana!