Got ta have it. Used to be that your parental units suggested that you wait until your Birthday or Christmas, which ever came first. No instant gratification. But these days new toys are launched according to a production developer marketing timeline. Like a hot new car design or major motion picture debut there is plenty of fan fare, pre publicity, hype and a frenzy of spy photos, screenshots, trailers, leaked details and teasers. This culminates in midnight madness on the official day when you retrieve your item if you were savvy enough to advance reserve your copy of the much anticipate sought after and limited edition hard to get. Good luck urging Master Chief to have patience until his/her personal holiday.