Difficult to imagine but in the bygone days of 1971 this was an authorized Mercedes-Benz showroom. This small facility, glassed with plate window at the time, displayed 2 new cars. There was a single desk shared by two salesmen.  The old building (originally The Larson Hotel)  had a sidewalk curb driveway leading through to a back interior space which housed a 5 bay Mercedes service department.  Adjacent (far right white façade with window awnings pictured) stood a Mercedes parts department.

Opposite (across street) was a main office showroom featuring Buick, Pontiac, GMC, Opel, Jeep (CJ-5), Hondacar (the N600, early Honda predecessor) , Subaru (GL) and the building can be seen in an 1988 historic picture (below). 

The dealership franchise was originally operated by one Claude L Allred

Circa 1968 entire conglomerate was owned by legendary car dealer Arnold Wiebe. Wiebe acquired an additional facility for authorized sales of British makes such as the Austin (America), Jensen (Healy and Interceptor), Lotus (Europa).

Radio media (spots) would boom his voice in a 20 second advertisement touting special pricing and encouraging the listener to drive to the corner of Main & Bridge in Visalia where “You Also Will Do Better Here!” and punctuated with “HAVE a Good Day!”